Award Honorees

The Lundberg brothers began as a small niche player with 80 acres dedicated to organic rice. Today that acreage has expanded to 5,000. It also includes an additional 9,000 acres of land they contract to local farmers who were attracted to the Lundberg’s positive approach to business. About 70 percent of the acreage is organic.

Lundberg Family Farms has become the top grower and marketer of rice and rice products in the natural foods arena. They offer a wide range of organic and eco-farmed rice and rice products under the Lundberg Family Farms™ brand name. Although the four Lundberg brothers have made way for the third generation, they balk at the notion of retirement. Harlan and Homer are still actively involved with the company’s research farm, while Eldon is a tireless promoter of the Lundberg brand. Wendell regularly serves as the family representative to local community groups and all four brothers serve as goodwill ambassadors to the company’s employees, suppliers and customers.